How we design
a Better Logo
A great logo feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas. We make sure the balance of the composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas. Everything works together and fits together in a seamless whole.
We first start off by asking about the platforms you’ll be using the logo with. As well as study your brand’s value to your audience. Depending on your industry and understanding of your goals, we’ll be able to get an idea of what we’ll be creating.
Once everyone’s on the same page with expectations, we’ll now start on drawing some sketches. We go over many different sketches,hand-drawn by our creative designers, and pick the best 3 that really demonstrate a potential of the “wow” factor we’re trying to deliver.
After choosing the best design, then we begin to digitally enhance it. This is the time we start testing with different colors and choose which ones are more visually appealing. Once we have our colors pallets done, we can begin enhancing the visual concept of the design.
Now that we have our design and chosen colors we can then start looking at it from a professional perspective. Understanding the designs visual balance helps give a logo that pleasant look. Without it, your logo can become an eye-sore.
Now that the design is practically done, we continue to work on the symmetrical balance of your logo. This means every shape and line must follow a reflection, rotational, or transitional symmetry. It helps give a dynamic and harmonized look to your logo.
Now that the logo is done, it means we’re ready to send it out to your vectorized and ready for any printable platform previously discussed. We deliver your logo in suitable digital formats including pdf, svg, png, gif, and more.
They understood what I wanted. My new website and logo are beautiful!
A brand is a company’s face to the world. Whether you are a small business or multinational company, your brand needs to stand out. Your company logo design along with corporate colors and typography establish an identity for your business that will be recognized throughout your marketing material, website and places of business. Logos are necessary to strengthen your brand identity; they make it easier for customers to remember your services or products and to spread the word about them to create brand loyalty. Logos influence greatly the choices made by people when looking for products or services. Logos make it easy to remember brands used and trusted.
LERWS was communicative and eager to turn my vision into a reality.
Incredibly professional and most importantly, passionate...
Communication is effective and very helpful. I recommend them.
Your logo design will be Memorable for Anyone, Distinct Identity, Versatile in Nature, Timeless Concept, Original Artwork, Attractive from First Glance, a Logo That Just FEELS Right.
You will get first set of designs within 30 days after payment, without a doubt!
No, Not at all. Our process is modified to your needs and you’ll be involved in every step of the way. Of course, if there’s a change of heart after the final design delivery, we’ll have to include an additional fee.
We believe in quality as a logo is a primary thing that your clients will see.
You will get what you will pay for, our logo starts from as low as $750 without compromising with quality and goes up to 3 to 4 figures based on your requirement.
Yes. We work with so many big brands who plan their products in advance and to create a perfect logo for them, we may need some proprietary information which brands wish to keep as trade secrets or for any other reason, we are happy to sign NDA.
No, Never. Usage of clipart or readymade logo is entirely prohibited at LERWS. We will deliver you original designs created by our expert geeks, and you will own 100% copyrights of the finalized design.
You will get original and editable files in AI, EPS, PSD formats along with preview files in JPG, PDF and PNG formats.