Having a multilingual website has great benefits such as user experience and SEO. Keeping in my your demographics marketing, who are your clients and what languages do they speak? If you are a franchise or practician that relies heavily on your local audience, this may be the solution you’ve been looking for.
Now that you have translated website you will be found under those new chosen keywords. For example, if your English page header title is “Miami Lakes Organic Food Market” then in spanish you’ll also be found in the “Mercado de Alimentos Orgánicos de Miami Lakes” for Spanish native speakers.
Why You Should Translate Your Website To Spanish
According to the U.S. Census data, the number of Spanish speakers in the country has been continuously growing since 1980, from an estimated 10 million to an estimated 41 Million in the next 3 years.
Another study by Latinum Network showed the following:
- 80% of U.S. Hispanics don’t feel they need to stop speaking Spanish to be part of the American culture.
- 86% of respondents believe the Spanish language helps them remain connected to their culture.
- Ads targeting Hispanics in Spanish significantly increase their interest in purchasing products.
- When online, more than 80% of Spanish-dominant Hispanics use Spanish at least half of the time when they read, write or watch videos.
Having customers that prefer to do everything in their native language can sometimes be challenging. But if you live in Miami, most of the demographic are Spanish native speakers so it’s obvious to update your context on your customer’s custom. This is something you need to make sure your website has access to so your customers feel more comfortable to choose your brand.
Choosing who can develop your website in Spanish or any other languages should understand the language in order to properly work on your SEO. If you need help translating and updating your website into Spanish don’t hesitate to contact us.