How we make a Better Website
We have you be involved in the process and communication with our design team directly. Thanks to our years of experience, we have mastered the creative process and strategies. We work in line with our Design and User Experience (UX) principles, our website project process is listed below.
After our initial introduction meeting – we go over the project scope, make sure every stakeholder and key team members are on the same page. We go over schedule, gathered content, and both our expectations.
Then we begin to plan out a strategy before moving onto the design. This involves reading past reports, interviews, surveys, and online brand awareness. A project’s success is dependent on this foundation and paramount to that success.
Once we understand the expectations and discover the strategy for your brand, we then gather the content in order to complete the website design and achieve engagement. This involves wireframes, content mapping, and copywriting.
This is the part everyone loves – a beautiful website. It is, without a doubt, important for your brand it’s aligned with your marketing collateral. As well as the ideation of how people will interact with the website. Ever visit a website that’s easy to navigate and use? It was designed that way with the user interaction in mind. We achieve this through simplicity and interactive modules. Every website is designed 100% custom and unique for your brand.
Developers make the website to the design spec, we’ll integrate and build the features needed for your project. That may be any number of web forms, a blog, search functionality, e-commerce, content management, etc.
On-page SEO also comes into play here. Remember the content planning phase? We will have already planned out the SEO for each page of your site.
Now we do all our final testing, such as responsive and different browser views. Then, we’ll make full backups of your existing site in case something goes wrong and we need to reset. That has yet to happen. We give you a temporary link to approve of the website release and schedule your launch date.
We’ll make sure you have all the info, such as web hosting information. After launching your website, we’ll provide training in the form of PDFs. As well as a 30-day warranty that assures your satisfaction with your site or if something needs to be updated.
Like anything in your business that you spend a significant amount of money on, it will require maintenance and support to make sure you keep getting a return.
Very professional, my website was done on time. Very impressed with LERWS.Insurance Broker
Every website we create, every detail and module developed for our clients, should not only be stunning – it should also have a purpose. Our clients trust us to maintain and update the website we’ve developed for them and so can you.
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LERWS was communicative and eager to turn my vision into a reality.
Incredibly professional and most importantly, passionate...
They understood what I wanted. My new website and logo are beautiful!
Without something attractive or useful, what will keep your users active throughout your website? You could have a beautiful site, but without a nice video or good content then you might fall on your search rankings.
You should always update your content with new text/images/videos once every 6 months. Keeping in mind relevancy and useful information your audience is looking for when clicking on your site.
With today's technology of mobile devices, the importance of designing a website that is compatible with all mobile platforms is crucial.
Most of the current visits appear from mobile devices, so it makes sense to make sure your website is responsive to whatever medium it may be. From a laptop, tablet, mobile phone, making sure your website is accessible and responding correctly to these formats shouldn't be overlooked. Not only from a business perspective, but also for your customers engage with your brand.
Blogging on your website gives you huge advantages. It keeps your audience active and aware of your brand. Not to mention all the free publicity you're doing for your events and any updates you're doing for your business, is distributed and indexed in online searches.
Alot of businesses use blogging to promote discounts and any special event that may be happening. As well as doing raffles and contests to gather new leads. Anything you can think of, you can use your blogging for!
Using social networks can help pick up the pace and give you a good brand awareness in your area. From gathering positive reviews to answering questions about your services. These simple yet powerful actions can push your business into a known brand.
We want you to be on all social media platforms so that anybody can find you in your public know networks. Depending on your industry, you will thrive on social media.
Call to Action
Make sure your visitors are using your website and guide them to use your call to action. This can vary from sign up forms, email subscriptions, or purchases a product. Understanding your goals helps us better design your website around your expectations.
After we define your goals, we make sure to all conversion goals into your website mapping. Making user navigation easier for your customers and achieve a good goal conversion rate.